Boston: Home to Powerful WomenPreneurs on Twitter
Posted by Ali Powell on Tue, Aug 10, 2010 @ 09:31 AM
Twitter has proved as a powerful platform for promoting content. It has also proved as a way to build your following, gain supporters and has created a way to enhance your overall brand. Most businesses have seen or are starting to see the value in promoting work through social media outlets. As you start to become proficient in the Twitter world you will start to gage the players in your industry or in your geographic region that you would like to be connected with.
Most of the women CEO's or players in Boston and Cambridge have Twitter accounts and use them regularly. Twitter is the one step in the inbound marketing equation that will help you to promote your company, yourself, and your overall brand messages to a targeted audience. Whether you would like to promote your blog post, a white paper, a webinar or someone else's content that you are supporting, Twitter is the answer. Twitter is the means to establishing your credibility and reliability in your industry as well as with your potential new followers.
Last week a report was released via Twitter on the Most Powerful Women on Twitter by Dharmesh Shah, Chief Technology Officer and Founder of HubSpot. The report is part of a plethora of free tools underneath the HubSpot umbrella including Twitter Grader, Website Grader, Facebook Grader, LinkedIn Grader and more.
Twitter Grader released the report through a tweet stemming a number of retweets, comments and most likely blog articles from the naming of the 100 Most Powerful Women on Twitter. The report measured areas including power and reach in the Twitter community. A few months ago I put together my own list of the top 12 influential and established WomenPreneurs in the Boston community for my work at BostInnovation. Here is that list, let's see how it stacks up against the Twitter Grader Report in respects to the Boston and Cambridge area.
@Pistachio: Laura Fitton, CEO and Founder of @oneforty.
@CommunispaceCEO: Diane Hessan, President and CEO of @Communispace.
@stealfinder: Melissa Massello, CEO of @ShoeString.
@rmchase: Robin Chase, Founding CEO of @Zipcar, GoLoco and Meadow Networks.
@beccax: Rebecca Xiong, CEO of Yana, Co-Founder of @GetGoing.
@JennyFloren: Jenny Floren, Founder and CEO of Experience.com.
@Pixability: Bettina Hein, CEO of @Pixability.
@Gail_Goodman: Gail Goodman, CEO of @ConstantContact.
@Ellen_Rubin: Ellen Rubin, Founder and VP of Products at Cloud Switch.
@JulesPieri: Jules Pieri, CEO and Founder of @DailyGrommet.
@KDMiller4: Karen Miller, Co-Founder of DK Pictures and Creator of @DoInkTweets.
@EmilyNagleGreen: Emily Nagle Green, CEO and President of @YankeeGroup
Who was missing from the list we published on BostInnovation that was reported on the Twitter Grader Report? We missed three of the top WomenPreneurs in Boston.
@MarketingProfs: Ann Handley, Chief Content Officer of MarketingProfs
@missusP: Christine Perkett, CEO & Founder @PerkettPR
@rhappe:Rachel Happe, Principal at the Community Roundtable @TheCR.
@Pistachio: Laura Fitton, CEO and Founder of @oneforty was ranked at the #4 spot on the Twitter Grader Report. We had her at the #1 spot on the BostInnovation list.
I wonder who would be listed if Twitter Grader was to run the report for the top 100 list of powerful women in the startup scene in the Boston and Cambridge area? Who is on your radar in the Twitter community that you think should be ranked in the top list for influential WomenPreneurs in Boston and Cambridge? Why?
Boston is quickly becoming the startup Mecca for WomenPreneurs to launch companies. These WomenPreneurs have promoted their presence through twitter and warranted a ranking on The Most Powerful Women on Twitter. What are you doing to enhance your following on Twitter? How has Twitter helped you to grow your business?